Vivo has been on a roll, of late. The Chinese giant has been a pioneer when it comes to innovation in the flagship and upper mid-range segment, but it’s now tackling the lower price segments with some pretty attractive offerings – such as the Vivo Z1 Pro and Vivo Z1x.

Vivo U10 is a rebranded Vivo Y3 from China, except for a minor difference under the hood. The Chinese variant of this device was powered by the MediaTek P35 chipset and well, Vivo knows that a device with the chipset won’t work in India. So, it has now been swapped out in favor of the Snapdragon 665 chipset which we’ve already seen on Mi A3 and Realme 5.

The Snapdragon 655 chipset powering this smartphone is paired with up to 4GB of RAM and 64GB of internal storage. The Vivo U10 runs Android 9 Pie-based FunTouchOS 9.1, which packs a number of cool features like Jovi Assistant, Ultra Game mode, (with voice changer and countdown timer) and more.

Taking on some of the most popular Rs. 10,000 phones such as the Realme 5, Redmi Note 7S, and Mi A3, the Vivo U10 has been priced starting at Rs. 8,990 for the 3GB+32GB base variant. You will have to shell out Rs. 9,990 and Rs. 10,990 for the 3GB+64GB and 4GB+64GB variants respectively.