- // Update 1 (11/12/2020 11:34 am)
- Shopping in Instagram Reels starts rolling out globally
[Original Story | 5th Oct, 7:40 PM] – In an attempt to expand monetization on its platform, Instagram is adding shopping features to IGTV and Reels. While the shopping capabilities are being rolled out to all IGTV users globally right now, Instagram will test shopping integration in Reels later this year.
Although the company has not revealed when exactly it will add shopping tools to its TikTok-clone Reels, it will be interesting to see if the feature gains enough traction, especially in India, where Reels has received mass adoption since TikTok has been banned in the country for months.
Update 1 (11/12/2020 11:34 am)
After adding a dedicated shopping tab in the bottom navigation bar, Instagram Reels is now the latest hub for shopping on the platform. Businesses and creators can now tag products within their short videos. You, as a viewer, can tap on the ‘view products’ button next to the audio track (shown in the image below) to see, bookmark, or buy the tagged items.
Creators will now also be able to add a ‘Branded Content’ tag to Instagram Reels to clearly indicate when a video is sponsored and the brand they have partnered with. Instagram offers shopping options in all of its popular formats – Reels, Stories, Live, and IGTV.
