- // Update 1 (24/03/2020 4:37 pm)
- Netflix has reduced video quality in India
Update 1 (24/03/2020 4:37 pm)
Netflix has decided to lower video quality of its programs in India for the next 30 days. The company has decided to retain the HD and 4K video resolutions, but at lower bitrates to reduce bandwidth consumption.
In a statement, the company’s VP of content delivery, Ken Florance, said: “Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25 percent while also maintaining the quality of our service … We believe that this will provide significant relief to congested networks and will be deploying it in India for the next 30 days”.
