Last week, Vivo backed out as Indian Premier League (IPL) 2020’s title sponsor, primarily due to the anti-China sentiments prevalent in the country. Vivo’s unexpected move created a space in which several companies are attempting to fit in, including Patanjali Ayurved. According to a new PTI report, ed-tech startup Unacademy is also bidding to fill the gap.
Also, it is worth noting that Unacademy is part of IPL’s central sponsorship, just like other brands such as Dream11 and Paytm. What differentiates central sponsorship from title sponsorship is that the former doesn’t include jersey rights. Also, title sponsors get exclusive marketing opportunities.
