Twitter witnessed a 23 percent decrease in ad revenue this quarter due to the ongoing coronavirus pandemic. In an effort to diversify its revenue, the company has confirmed its plans to test a subscription model.
We’re also in early stages of exploring add’l potential revenue products that complement our advertising business, which may include subscriptions & others. It is very early; we do not expect any revenue against these in 2020. $TWTR
On an investor call, Twitter CEO Jack Dorsey told analysts to expect some tests this year. He added that he has a “really high bar for when we would ask consumers to pay for aspects of Twitter.”
