Truecaller, since its release back in 2009, has come a long way to be one of the most trusted caller identification apps in the market. The developers have been adding features to prevent users from answering spam or fraud calls on their numbers. Today, the company has announced to bring new brand identity solutions as a part of its premiere Enterprise offering.
The new call screen, as per Truecaller, will contain 5 distinct visual differentiators that will represent a verified business. For starters, instead of the current red background for spam calls, the app will show a green-colored backdrop for the call. There will be a prominent brand logo, the name of the brand, a verified tick beside the brand name, and, as I mentioned, the verified business badge.
This way, users will be easily able to identify a call from a legit business account and not avoid them thinking that it is a spam or fraud call. However, if a user thinks that even a verified account can be a potential spammer, he/she can report it right away.
