Interbrand released the list of “Best Global Brands 2019” earlier this week and tech companies have topped the list. With no further delay, let’s take a look at the companies that made it to the top 10 positions.
“The age of brand positioning is over. In a world where customer expectations will continue to move faster than businesses, static brand positions and incremental change will just about keep brands in the game – but it will take, brave, we would say ‘iconic’, moves, to make brands leap ahead of customer expectations and ultimately deliver extraordinary business results.”, says Charles Trevail, Global Chief Executive Officer of Interbrand.
