Breaking his silence on Apple’s India presence, CEO Tim Cook admitted last week that his business was flat in the country in the fourth quarter amid weak currency trends. Cook, however, stressed he is still a big believer in the Indian middle class.
At third place, Apple had 25 percent market share in the third quarter (ending September 30) as it launched flagship iPhone XS and XS Max in India. According to Counterpoint Research, the new devices are unlikely to offset the high import duty owing to the absence of local manufacturing as this made new iPhones expensive as compared to their pricing in other key countries.
“With the change in strategy for India market by focusing more on current line-up of models and phasing out the previous ones, it will further reduce the volumes for the brand as the larger proportion of its sales would move to high end,” Joshi told IANS.
