TikTok is planning to get into a different space altogether, and that’s food delivery. The new service will deliver foods in viral videos to users so that they can actually relish them. TikTok Kitchen will be a result of the short video platform’s partnership with Virtual Dining Concepts, and here’s everything you need to know about it.
TikTok Kitchen’s menu will be based on viral food trends on TikTok. These will include the trending baked feta pasta, a smash burger, corn ribs, pasta chips, and more. In fact, the baked feta pasta garnered immense popularity and became one of the trends on Google Search in 2021.
In a statement to TechCrunch, TikTok said, “Proceeds from TikTok Kitchen sales will go to both support the creators who inspired the menu item and to encourage and assist other creators to express themselves on the platform in keeping with TikTok’s mission to inspire creativity and bring joy to its users.“