The uber-popular short-video platform TikTok has started testing the ephemeral Stories format to rival Instagram. Dubbed as TikTok Stories, the new feature allows creators to post short videos that disappear after 24-hours automatically. It’s similar to how stories work on other social platforms such as Instagram and Snapchat offer users.
Introducing TikTok Stories ✨🔥
The Stories format, for those unaware, has become one of the top cloned features since it debuted on Snapchat back in 2013. Following the inception, several companies including Facebook, Instagram, WhatsApp, and even Twitter added the ephemeral format to their platforms. However, we recently saw Twitter shut down its Stories feature called Fleets from August 3.
