The rumors of Reliance Jio looking to invest in TikTok’s India operations have been ablaze over the past couple of weeks. But today, US-based TikTok competitor Triller announced that it has partnered with Reliance’s music streaming service JioSaavn to serve short videos to users in India.
More than JioSaavn, this strategic partnership will provide Triller’s userbase a huge boost once the integration goes live. This is one of the first tie-ups by Triller outside America and in India. The company has already onboarded TikTok India’s country manager Raj Mishra and built out a 100-employee-strong team to quickly lead its growth efforts in the country.
