TikTok has helped a number of musicians get off the ground. The latest success story will have to be the popular track “Old Town Road” by country trap singer Lil Nas X. The short video platform was fundamental in spreading around the word and TikTok sees a massive opportunity here. Thus, it has now launched an app for artists to upload music, track their use in videos, and much more.
Coming back to Lil Nas X, he marketed the track as a meme and it spread like wildfire. It was unstoppable and garnered over 67 million plays from thousand of TikTok videos (you can find them under the#yeehaw hashtag) in the past few months. But, the number will have gone up considerably as Lil Nas X collaborated with many artists including Billy Ray Cyrus, BTS’ Rap Monster, and others.
