TikTok and UN Women have joined hands for a campaign called #KaunsiBadiBaatHai to raise awareness for violence against women in India. This collaboration is part of the global 16 days of activism against gender violence “Orange the World” that started earlier this week on November 25 which is observed as the International Day for the Elimination of Violence against Women.

Join the #KaunsiBadiBaatHai rap for change! Sync your lips to 16 y/o Abbas Ali’s rap to raise awareness about violence against women. Special shout-out to @SlamOutLoud for being catalysts for change! #16Days #OrangeTheWorld #TikTok https://t.co/Wi9AOdesob

“UN Women is committed to making spaces safe for women and young girls, for violence against women and young girls has real consequences and costs. Through our proud partnership with TikTok for this campaign, we hope to raise awareness and unite users to break the silence around violence.”, says Nishtha Satyam, deputy country representative, UN Women India.