When Larry Tesler invented the copy-pasting functionality for computers, it was not as modern as it is today. Now, if you copy something from a source and paste it, most computers tend to paste the whole text with all the rich text formatting such as italics, bold, and all that. It becomes annoying when you just want to paste the clean text without any formatting. This is where Pure Paste comes into the picture. It is a macOS menu bar app that eliminates all the formatting from texts automatically before you paste them onto your text field.
Pure Paste is a free nifty app for macOS that is designed to run in the background and remove all the formatting from copied texts automatically. It allows a user to clean-paste texts every time without the need for special keyboard shortcuts or other ways to remove rich text formatting.
Now, it is worth mentioning that there are some ways to clean-paste texts that don’t require the Pure Paste app. For instance, you can use the Command-Shift-Option-V keyboard shortcut instead of the usual Command+V option to clean-paste texts. However, it is much easy with applications like Pure Paste, as you won’t need to perform a four-finger exercise each time you want to get rid of formatting from text.