As the need for face masks continue to rise due to the ongoing Coronavirus pandemic, we are seeing different kinds of face coverings pop-up in the market. We have seen companies develop masks that clean themselves, masks that are FaceID friendly, and even face shields. Now, a fashion-tech brand has developed a mask that lights up and shows custom messages on an LED screen.

So, the company’s new LED face masks look like regular masks until they light up to show a custom message or a visualization of some sort. This has become possible thanks to a thin LED matrix screen that remains underneath the fabric. Users can control these LED screens via an app and can also detach the components from the mask for washability. It comes with a battery and a charging cable in a box to charge up the face mask.

According to the creator, fitting a screen inside a small thing like a mask was not as big a deal as fitting a battery inside it. “There are a few tricks where you can hide in a dress with a fluffy skirt, for example, but if you want to do something sleek and skintight it’s more of a challenge.”, Chelsea Klukas said in an interview.