Back in late 2020, Looking Glass, a company focused on holographic technology and based out of Brooklyn, released a one-of-a-kind 3D holographic display that could show portrait mode pictures in a cool 3D holographic format. Fast forward a couple of years and Looking Glass is aiming to transform the open web with its new Looking Glass Block technology. It is a new image format that allows you to view and share 3D content on any traditional device or platform. Check out the details right below.
Looking Glass recently introduced a new way of sharing 3D content that has been created using Blender, Unity, or Unreal Engine on the internet: Holographic Embeds. These embeds leverage the company’s new Block technology and are built on common web standards, meaning you can view them on any web browser like Chrome, Firefox, or Edge.
Get it? You are viewing a piece of 3D art on your display in a traditional web browser. You can see the object in the image move in different directions as if it is in 3D. It even reflects the light with the movements accordingly to create a photorealistic effect.
Looking Glass is currently onboarding interested artists, 3D creators, and 3D content specialists as part of their pilot program. During the pilot, Frayne says that the Looking Glass team would be working with the experts to further develop, scale, and find a business model for the technology. The company will start the open beta testing program for Blocks this summer.
