Data is the new oil in this day and age. Today, one can find the most about anyone or anything on the internet. With data of every individual lying somewhere on the internet, privacy has become a myth at this point.
As the Times said, the app works by comparing photos of individuals to the photos of the database. Then it searches for the matches and the links to the sites where those photos originally appeared. After this point, it isn’t very difficult to get hold of the name of the individual. After it gets access to the name and basic personal details, it can dig deeper for other personal information.
The start-up stated that “the technology is intended only for use by law enforcement and security personnel. It is not intended for use by the general public.”